Birch Coffee in The New York Post!

The New York Post sat down with the Birch Guys and got the inside scoop of what it took to bring to life Birch Coffee. Paul Schlader and Jeremy Lyman both decided to open up a coffee shop despite the fact that “We were so green,” says Schlader. “I can’t stress enough that we didn’t know what we were doing.” From maxed out credit cards and an unexpected business coach, Paul and Jeremy built Birch into the coffee shop it is today. If you’re interested in starting your own business, the New York Post also included some tips from Paul and Jeremy. You can catch the article...

Elite Daily Writes Up Birch Real Nice…

Elite Daily published an article today in their Entrepreneurship section, praising Birch founders and the creative coffee culture they brought to NYC. By selling a product they love and believe in, and by following through with their intent to create, above all, a comfortable environment for the multitude of city-going caffeine consumers, our founders have simply redefined coffee shop success. Jeremy, one of two Birch founders, who is all about ‘starting small’, states in his interview with Elite, “Starting my own business has been the most rewarding thing I have experienced to date. It has taken me to so many different places I never would have thought I could go…” Read the full article here from Elite Dailyto hear about how our founders started out, where they are planning on heading,  and what exactly makes Birch so different from the coffee shop across the street. You might even find yourself taking the advice of our founder – the advice you’ve been looking for all...

Coffee Accessories!

Hey coffee lovers! Who would’ve ever thought coffee could be accompanied by some quality accessories? And we’re not talking about bedazzling your coffee cup (although that can be facinating.) The Coffree and Coffee Joulies are to coffee what a sweet pair of sunglasses and shiny new bracelet are to a new outfit. At Birch, we’re all about being eco-friendly and The Coffree takes coffee sustainability to another level. The concept of this new packaging revolves around the idea that the container should be multi-functional to serve your coffee needs. It comes pre-loaded with coffee grounds, the removable seal acts as a stirrer, and the tab is pulled to unfold the biodegradable packaging into cup form. All you need to do is add hot water and drink! The Coffee Joulies on the other hand, focuses on the temperature aspect of coffee brewing. This new accessory keeps coffee between 130 degrees and 140 degrees – the ideal temperature! And what’s more is that you’re coffee won’t get cold within 5 minutes after the brew. The Coffee Joulies absorbs thermal energy, slowly releases it, and keeps the perfect temperature for twice as long. Pretty cool right? Check it out...

Birch Trains for Battle

Birch Coffee star barista Soni has been chosen to compete in the 2012 Coffee Fest Latte Art Championships. Come support Soni at the Javits Center tomorrow, March 9th at 8:40am What does it take to train for the competition? THIS: Good luck,...

We’re Featured on a Mug!

Well, we’ve finally made it! Fishs Eddy made an awesome little mug (not little, it’s actually 13 oz) with a bunch of NYC coffee shops on it and you can get yours  here –  we’re in good company among Joe, Bluebird, Stumptown, Mud and more.  Bring it in and we’ll fill it with delicious free Birch coffee for the next...