The New York Post sat down with the Birch Guys and got the inside scoop of what it took to bring to life Birch Coffee. Paul Schlader and Jeremy Lyman both decided to open up a coffee shop despite the fact that “We were so green,” says Schlader. “I can’t stress enough that we didn’t know what we were doing.”

Paul and Jeremy outside of Birch

From maxed out credit cards and an unexpected business coach, Paul and Jeremy built Birch into the coffee shop it is today. If you’re interested in starting your own business, the New York Post also included some tips from Paul and Jeremy.

You can catch the article here.